Brand Design Corporate Identity Portfolio

Refreshed Brand for Established Painting Contractor

Refresh rather than redo. This was the brief while designing the new “Pearson Painting” brand. Maintaining the shape of the logo and the colours, we created an updated logo and paired it with a fitting set of fonts and colours to take it forward.

After 25 years of building a painting brand and a trustworthy reputation in the painting contractor industry, we advised this customer to keep their brand update to a minimum to preserve their brand loyalty. We chose a classic font style for the logo. that was a hat tip to the original but much easier to read. Also flattening the colours to a red instead of a gradient ensured that the brand can now look the same across all digital and physical mediums.

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